The Aleddra KL-B01 Sanitizing De-Odorization LED Lamp operates similar to a standard 10W 2700K LED bulb, but it also features a built-in fan that draws in “bad” air which is then passed through a ceramic filter that is coated with ViraPure photocatalyst material. This helps eliminate airborne germs and minimizes household odors from pets, cooking and bacteria. This lamp is part of the Aleddra Well Lighting line of products.